LinkedIn – 5 Basic Steps to Craft an Attractive Profile

LinkedIn connects more than 500 mln users around the world. The platform gets two new members per second. The numbers speak by themselves, don’t they? Why is that?

Simply, networking has never been so important as in our present, digital world and professional networking is not an exception. To name just a few advantages:

  • Finding a new job, employee or colleague
  • Getting to know people / mentors who can help you with your career
  • Notifications of important changes (for example, new legislation)
  • Learning about new trends.
  • Receiving more visibility as a person or an organization
  • Getting new ideas, new insights, and new wisdom
  • Receiving more invitations to relevant events as a participant, speaker or co-host.
  • Maintaining relationships with current customers and meeting new prospects

There are no doubts, that having a LinkedIn profile is crucial to stay relevant in the market place. It’s your online CV and your visit card at once. It’s the first thing that should appear in the browser when you google your name, is it?

There are some basic rules that we need to consider to keep your LinkedIn profile professional. If you haven’t arrange your profile yet, it’s a great moment to learn some fundamentals about how it should look like. You have your account arranged already? Great! Just open it and check whether your profile contains all the relevant aspects mentioned below.

1.Pick the right photo

  • First of all: have one – it makes it easier for others to remember and recognize you. It also helps before a meeting if the face is familiar.
  • LinkedIn is a business networking website so use a professional photo and save your holidays picture for Facebook. No swimming suits and no ski helmets 🙂
  • Make sure your photo is up-to-date. Having a picture from your graduation when you are working professionally for more than ten years it’s a no-go.
  • Forget about poor quality pictures – they will never look professional.

To edit your photo go to: Profile > Edit Profile > Change Photo

linkedinphoto2. Use your real name

  • Use the name you use in professional environment. Save nicknames for your friends.
  • If you are married and have taken the name of your partner, people who knew you before (for example in college) won’t be able to find you. So add your former/maiden name.

To edit your Name go to: Profile > Edit Profile > Click on your Name

3.  Create a strong headline

  • Remember that your headline is critical since these are the first words people see when you show up in their search. After reading your headline people decide whether they want to see the rest of your profile or not. So polish it!
  • Your professional headline is your current function by default. However, I recommend you to change it. Use words that trigger a response when someone is looking for your area of expertise. For example: “environmental consultant specialized in nuclear waste solutions” is much clearer than “consultant”. Describe how what you do can help people: instead of “Owner, Get Published” choose, “Helping writers to self-publish”.
  • Are you operating in certain territory? Is it global, APAC or Eastern Europe? It might be worth adding it in.

To edit your Headline go to: Profile > Edit Profile > Click on your Headline

4. Add a background summary 

  • Stick to first-person-narrative it makes it more authentic.
  • Keep it meaty – it is not your whole biography rather a summary of what distinguish you from others and what you are into currently.
  • While writing it ask yourself some questions:
    • What makes you different to other people with similar roles?
    • What are some trending topics you are passionate about?
    • What do you do outside of work?

To edit your Summary go to: Profile > Edit Profile > Click on your Summary

5. The Specifics: Experience, Education & Sections

  • Experience:
    • Share here more details than just the name of your position.
    • Remember that your results are more interesting than your function. Don’t hesitate to show them, e.g. “During my time as sales manager the company’s sales increased by 23%.”
  • Education:
    • Don’t put everything here, skip your primary and secondary school. If you have higher education, just add your studies and postgraduates programs in it.
  • Sections:
    • Skills: you can list some skills and your level of competence, e.g. languages and fluency level, some additional courses and certifications,  publications, or volunteer work.

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